AI for Creative Production: A handbook for the ethical use of AI in creating and processing text, images, video, and audio

Worried AI might replace your creativity? In this practical guide, Apple Certified Trainer Iain Anderson shows how to use AI as a powerful tool, not your replacement, across video, audio, text, and images.

Free with your book: DRM-free PDF version + access to Packt's next-gen Reader*

Key Features

• Master AI-powered workflows for editing video, enhancing audio, and improving text and images
• Use AI automation to speed up production and cut repetitive creative tasks
• Strengthen your creativity while navigating ethics and copyright with confidences

Book Description

AI for Creative Production is a practical guide for digital creators, filmmakers, musicians, and writers who want to use AI without losing their own voice.

You will begin with a clear explanation of how modern AI works and the ethical questions that come with it. This book cuts through the noise to show what is genuinely useful and what is not. It groups AI into three clear areas. With Utility AI, you will explore tools that organize large libraries, pick out your best shots, select subjects without endless masking, transcribe and search hours of video in seconds, clean noisy audio, and summarize text.

You will then look at Generative AI and how to create text, images, video, and audio while keeping creative control. You will learn practical prompting, smarter retouching, and new ways to brainstorm that support your workflow.

Finally, Automation AI focuses on speeding up editing, processing photos, building scripts, and handling repetitive tasks so you can focus on the creative decisions that matter.

Using tools such as Firefly, Runway, Sora, Photoshop, DaVinci Resolve, and ElevenLabs, this book shows how to bring AI into your practice thoughtfully and confidently.

By the end, you will know when to use AI, when to set it aside, and how to combine it with your own expertise to produce work that still feels like yours.

What you will learn

• Understand modern AI foundations and ethics
• Organize, classify, and improve media with smart tools
• Enhance images, video, and audio using practical AI techniques
• Summarize, rewrite, and translate text effectively
• Generate new text, images, video, and audio
• Automate workflows with assistants and scripts
• Learn to decide where AI adds value and where it doesn’t
• Balance efficiency, originality, and professional responsibility

Who this book is for

This book is for creative professionals and serious enthusiasts, including photographers, video editors, writers, and digital creators who want to understand how AI fits into their work. You should already be comfortable with digital tools in at least one medium and be ready to experiment thoughtfully. Whether you want to work faster, explore generative tools, or make sense of the ethical questions surrounding AI, this book offers practical guidance grounded in real workflows.

Table of Contents

1. The AI Story So Far
2. Ethical Implications of AI Use
3. Utility AI with Audio
4. Utility AI with Images and Video
5. Utility AI with Text
6. Generative AI with Text
7. Generative AI with Images
8. Generative AI with Video
9. Generative AI with Audio
10. Automation AI with Images
11. Automation AI with Video
12. Automation AI with Digital Assistants and Agents

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Iain Anderson is an author, editor, director, videographer, programmer, animator, and educator based in Brisbane, Australia. An Apple Certified Trainer who helped to create the new Apple Certified Final Cut Pro exams and training curriculum, Iain regularly presents at conferences, is a Lead Trainer for macProVideo, and creates educational video content for CoreMelt and many other organizations.