Creative Selection : Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda

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Lingua: inglese

Editore: Macmillan Publishers Int Ltd - MDL Sep 2018, 2018

1529004713 / 9781529004717

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Condizione: Nuovo

EUR 20,37

EUR 35,00 spedizione 
Spedito da Germania a U.S.A.

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Descrizione dell’articolo da parte del venditore

Neuware - An insider's account of Apple's creative process during the golden years of Steve Jobs.'If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process -from generating ideas to doing a demo for Steve Jobs.'Adam GrantHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. …

Codice articolo 9781529004717

Titolo
Creative Selection : Inside Apple's Design Process During the Golden Age of Steve Jobs
Autore
Ken Kocienda
Editore
Macmillan Publishers Int Ltd - MDL Sep 2018
Anno di pubblicazione
2018
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1529004713
ISBN 13
9781529004717
Peso dell'articolo
403 grammi
Dimensioni
233x151x27 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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