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A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual.
Informazioni sull'autore: Andrew Robertson is Chairman of BBDO Worldwide. He served as President and CEO for two decades, during which BBDO was recognized as the world's most effective network five times, and as Network of the decade at Cannes Lions. Inducted into the Advertising Hall of Fame in 2022, he has taught guest classes at NYU, UNC, and Wake Forest University, appeared on CNBC, Bloomberg News, and The Today Show, and is a Chairman Emeritus of The Advertising Council.
Titolo: The Creative Shift: How to Power Up Your ...
Casa editrice: Basic Venture
Data di pubblicazione: 2025
Legatura: hardcover
Condizione: Very Good