Creativity in PR and Communications

Lingua: inglese

Editore: Kogan Page Nov 2025, 2025

1398620807 / 9781398620803

Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermaniaRheinberg-Buch Andreas Meier eK

Venditore con 5 stelle

Venditore AbeBooks dal 17 novembre 2008

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Condizione: Nuovo

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Spedito da Germania a U.S.A.

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Descrizione dell’articolo da parte del venditore

Neuware -Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: - Fostering a creative mindset- Cultivating creativity- Creative thinking- Creative ideation processes- AI as a tool to assist creativity- Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples. 400 pp. Englisch.…

Codice articolo 9781398620803

Titolo
Creativity in PR and Communications
Autore
Jon Cope
Editore
Kogan Page Nov 2025
Anno di pubblicazione
2025
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1398620807
ISBN 13
9781398620803
Peso dell'articolo
691 grammi
Dimensioni
244x170x22 mm

Rheinberg-Buch Andreas Meier eK

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 17 novembre 2008

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 2 a 4 giorni lavorativi
Primo articoloEUR 23,00EUR 35,99
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Rheinberg-Buch Andreas Meier eK

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