Creativity in PR and Communications

Lingua: inglese

Editore: Kogan Page Ltd, GB, 2025

1398620807 / 9781398620803

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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Venditore AbeBooks dal 11 giugno 2025

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Descrizione dell’articolo da parte del venditore

How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.…

Codice articolo LU-9781398620803

Titolo
Creativity in PR and Communications
Autore
Jon Cope, Stuart Mayell
Editore
Kogan Page Ltd, GB
Anno di pubblicazione
2025
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1398620807
ISBN 13
9781398620803
Peso dell'articolo
666 grammi

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 76,48EUR 117,67
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