Creativity in Public Relations (PR In Practice)

Andy Green

24 valutazioni di Goodreads

Lingua: inglese

Editore: Kogan Page Ltd, United Kingdom, London, 2009

0749456507 / 9780749456504

Serie: Libro 10 di 18 - PR In Practice

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Condizione: Usato - Molto buono

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Descrizione dell’articolo da parte del venditore

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Codice articolo GOR006498186

Titolo
Creativity in Public Relations (PR In Practice)
Autore
Andy Green
Editore
Kogan Page Ltd, United Kingdom, London
Anno di pubblicazione
2009
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0749456507
ISBN 13
9780749456504
Edizione
quarta edizione
Peso dell'articolo
499 grammi
Dimensioni
156.0 x 234.0
Serie
Libro 10 di 18: PR In Practice

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,60EUR 14,15
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