The Creator's Code

Amy Wilkinson

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Lingua: inglese

Editore: Simon and Schuster Ltd, GB, 2016

147114254X / 9781471142543

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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Descrizione dell’articolo da parte del venditore

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur. …

Codice articolo LU-9781471142543

Titolo
The Creator's Code
Autore
Amy Wilkinson
Editore
Simon and Schuster Ltd, GB
Anno di pubblicazione
2016
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
147114254X
ISBN 13
9781471142543

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,43EUR 119,12
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