Cross Cultural Consumer Behavior in an Emerging Economy

Singh, Devinder Pal; Sharma, Manoj Kumar

ISBN 10: 3639718593 / ISBN 13: 9783639718591

Editore: Scholars' Press, 2014

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Dati bibliografici

• Titolo: Cross Cultural Consumer Behavior in an Emerging Economy
• Editore: Scholars' Press
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 3639718593
• ISBN 13: 9783639718591
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Informazioni sull?autore

Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.