Customer Behavior : A Managerial Perspective
Sheth, Jagdish N., Mittal, Banwari, Newman, Bruce I.
ISBN 10: 0030343364 ISBN 13: 9780030343360
Editore: Cengage South-Western, 2003
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Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 6661409-6
Riassunto:
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
Product Description: Book by Sheth Jagdish N Mittal Banwari
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Dati bibliografici
Titolo: Customer Behavior : A Managerial Perspective
Casa editrice: Cengage South-Western
Data di pubblicazione: 2003
Legatura: Rilegato
Condizione: Very Good
Edizione: 2 Edition.