Customer Encounters on Twitter A Study of Positive Evaluation and Complaint Management on English Corporate Profiles (Paperback)

Lingua: inglese

Editore: Uniwersytet Jagiellonski, Wydawnictwo, Krakow, 2022

8323346577 / 9788323346579

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Descrizione dell’articolo da parte del venditore

Paperback. The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction. This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9788323346579

Titolo
Customer Encounters on Twitter A Study of Positive Evaluation and Complaint Management on English Corporate Profiles (Paperback)
Autore
Anna Tereszkiewicz
Editore
Uniwersytet Jagiellonski, Wydawnictwo, Krakow
Anno di pubblicazione
2022
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
8323346577
ISBN 13
9788323346579

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 14 giorni lavorativiDa 6 a 16 giorni lavorativi
Primo articoloEUR 0,00EUR 0,00
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