Customer Equity: Building and Managing Relationships As Valuable Assets
Robert C. Blattberg; Gary Getz; Jacquelyn S. Thomas
ISBN 10: 0875847641 ISBN 13: 9780875847641
Editore: Harvard Business Review Press, 2001
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Codice articolo 0875847641-11-25819453
Riassunto:
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace.
Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Informazioni sull?autore: Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
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Dati bibliografici
Titolo: Customer Equity: Building and Managing ...
Casa editrice: Harvard Business Review Press
Data di pubblicazione: 2001
Legatura: Hardcover
Condizione: New
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Customer Equity: Building and Managing Relationships As Valuable Assets
Editore:
Harvard Business School Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Hardcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo H-303-003
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Customer Equity : Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
Editore:
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Hardcover. Condizione: Very Good. Customer Equity: Building and Managing Relationships as Valuable Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780875847641
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Customer Equity: Building and Managing Relationships As Valuable
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Harvard Business School Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo G-928-768
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Customer Equity: Building and Managing Relationships As Valuable Assets
Editore:
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_470914652
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Customer Equity: Building and Managing Relationships As Valuable Assets
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