Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships

Arvind Sathi

ISBN 10: 1583473440 / ISBN 13: 9781583473443

Editore: MC Press (US), 2011

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Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781583473443

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Titolo: Customer Experience Analytics: The Key to ...

Casa editrice: MC Press (US)

Data di pubblicazione: 2011

Legatura: paperback

Condizione: Very Good

Descrizione articolo

Riassunto:

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

L'autore:

Dr. Arvind Sathi is the global communication sector lead architect for the information agenda team at IBM. He received a PhD in Business Administration from Carnegie Mellon University. He lives in Englewood, Colorado.

Dr. Arvind Sathi is the global communication sector lead architect for the information agenda team at IBM. He received a PhD in Business Administration from Carnegie Mellon University. He lives in Englewood, Colorado.