Customer Experience Management: How to Design, Integrate, Measure and Lead

Nihat Tavsan Ph.D; Can Erdem Ph.D

ISBN 10: 1934690953 / ISBN 13: 9781934690956

Editore: Tasora Books, 2018

Codice articolo 1934690953-2-36722299

Riassunto:

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how? The concept of Customer Experience is the ideal solution for any company that wants to sustain differentiation, foster customer loyalty, and secure financial growth. By expertly managing the Customer Experience, you CAN warm the hearts of your customers, win their loyalty and outperform the competition in a fresh, unique way. The eye-opening book from Dr. Erdem and Dr. Tavsan: "Customer Experience Management: How to Design, Integrate, Measure and Lead" breaks down exactly what Customer Experience is, and how to manage it through world-class methodologies. Anyone can start applying this step-by-step walkthrough immediately and, grow base of loyal customers and secure more financial growth.Did you know? In 2017, in collaboration with Dr. Erdem, Dr. Tavsan designed a "Customer Experience Management" curriculum as a Bologna-accredited graduate level course and became the pioneering academician lecturer on "Customer Experience Management" as a standalone course.

Informazioni sull'autore: Nihat Tavsan, PhD.After around a 20-year career as a marketing practitioner and executive, Dr. Nihat Tavsan earned an Executive MBA degree and based his Ph. D. thesis on his cutting-edge "Customer Experience Management" concept. He contributed to the creation of numerous corporate and business level "macro to micro" strategic plans and worked with companies to set them up. Dr. Tavsan has conducted a wealth of research studies on critical components of Customer Experience, such as Customer Retention, Segmentation, Brand Loyalty and Customer Satisfaction. His expertise in Consumer Behavior, Organizational Transformation and Data Science, as well as his development of advanced quantitative and qualitative methods, models and actionable deep algorithms related to Customer Experience Management.Can Erdem, PhD.Dr. Y.Can Erdem, MBA and Ph.D., brings both knowledge and real-time experience to this book. Having participated in over 20 published studies, he has conducted corporate management seminars and taught Customer Relationship Management and Strategy courses. On the practical side, he was a General Manager at General Electric Tradanet A.S and a Sales/Marketing Manager at Fresenius AG for years. AUTHORS HOME: Istanbul, Turkey

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Titolo: Customer Experience Management: How to ...
Casa editrice: Tasora Books
Data di pubblicazione: 2018
Legatura: paperback
Condizione: Very Good