The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management

Jay Curry,Adam Curry

7 valutazioni di Goodreads

Lingua: inglese

Editore: Free Press, 2000

0684839431 / 9780684839431

Da: Book Express (NZ), Shannon, Nuova ZelandaBook Express (NZ)

Venditore con 4 stelle

Venditore AbeBooks dal 10 febbraio 2021

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Condizione: Usato - Buono

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EUR 26,77 spedizione 
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Descrizione dell’articolo da parte del venditore

256 pages. DJ slightly worn Today the hottest new area of marketing is Customer Relationship Management ( CRM) -- the discipline of identifying, attracting, and retaining a company s mo st valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet- expert son, Adam Curry, have written a clear, step-by-step guide to profiting fr om this exploding movement, with strategies that are aimed at the small and medi um-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy- to-understand graphics, he introduces the customer pyramid -- segmented as Top, Big, Medium, and Small -- to help the reader visualize, analyze, and imp rove customer profitability. Success comes to those who follow this three-step C ustomer Marketing Strategy: (1) get new customers into your pyramid; (2) move cu stomers higher into your pyramid; (3) keep the customers in the pyramid. Combini ng practical how-to directives with vital CRM reference information, the book in cludes a case study, InterTech, that allows readers to see customer-focused st rategy in action. The final third of this practical, easy-to-read book is devote d to the Internet. Here Adam Curry introduces the Permission Pyramid and the e-Customer Marketing Pyramid to explain the nature of virtual customer relatio nships and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement cu rrent marketing and sales activities and ends with guidelines to test out the ne w paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasi.

Codice articolo 3968l

Titolo
The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management
Autore
Jay Curry,Adam Curry
Editore
Free Press
Anno di pubblicazione
2000
Condizione
Good
Sovraccoperta
sovraccoperta
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
0684839431
ISBN 13
9780684839431
Dimensioni
16.66cm x 2.29cm x 24.54cm
Cataloghi dei venditori
Business

Book Express (NZ)

Shannon, Nuova Zelanda

Venditore con 4 stelle

Venditore AbeBooks dal 10 febbraio 2021

Tariffe di spedizione da Nuova Zelanda a U.S.A.

ArticoloDa 14 a 45 giorni lavorativiDa 3 a 14 giorni lavorativi
Primo articoloEUR 26,77EUR 63,03
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A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.

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Book Express Ltd

128 Heke Street
Wellington, Nuova Zelanda 6035