Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket

Lingua: inglese

Editore: Partridge Publishing Singapore, 2019

1543752020 / 9781543752021

Da: Buchpark, Trebbin, GermaniaBuchpark

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Venditore AbeBooks dal 30 settembre 2021

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Descrizione dell’articolo da parte del venditore

Zustand: Hervorragend | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.…

Codice articolo 35271166/1

Titolo
Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket
Autore
Samrena Jabeen, Abu Bakar Abdul Hamid
Editore
Partridge Publishing Singapore
Anno di pubblicazione
2019
Condizione
Hervorragend
Rilegatura
Brossura
Lingua
inglese
ISBN 10
1543752020
ISBN 13
9781543752021
Cataloghi dei venditori
Bücher

Buchpark

Trebbin, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 105,00EUR 130,00
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