Cutting Edge Advertising, 2nd Edition

Aitchison, Jim

ISBN 10: 9812445579 / ISBN 13: 9789812445575

Editore: Prentice Hall, 2003

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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00086136594

Dati bibliografici

Titolo: Cutting Edge Advertising, 2nd Edition

Casa editrice: Prentice Hall

Data di pubblicazione: 2003

Legatura: Brossura

Condizione: Good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Product Description:

Book by Aitchison Jim