Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Aitchison, Jim
ISBN 10: 9812445579 ISBN 13: 9789812445575
Editore: Pearson Education, Limited, 2004
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Da
Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 11382249-6
Riassunto:
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Product Description: Book by Aitchison Jim
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Dati bibliografici
Titolo: Cutting Edge Advertising : How to Create the...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2004
Legatura: Brossura
Condizione: Very Good
Edizione: seconda edizione