A scientific look at the nature of knowledge and the Darwinian processes which it propogates, both in the minds of human beings and in the genes of all species. Through the process of natural selection, species acquire behaviours that enable them to survive, thus effectively acquiring knowledge of their environment. The book develops Richard Dawkins's idea of the "memes", the equivalent of genes in the Darwinian process by which human ideas propogate.

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Henry Plotkin is Professor of Psychobiology and Head of the Department of Psychology at the University College in London.

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