Data-Driven Marketing Strategy (Paperback)

Lingua: inglese

Editore: Kogan Page Ltd, London, 2026

1398623636 / 9781398623637

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

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Venditore AbeBooks dal 29 giugno 2022

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Paperback. How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for marketing initiatives. With businesses increasingly depending on digital platforms and data analysis, there is a pressing demand for marketing students to not only comprehend the metrics but also interpret them into innovative, influential campaigns that resonate with target audiences while yielding quantifiable outcomes. Data-Driven Marketing Strategy covers the entire marketing process, from understanding customer needs and crafting value propositions to executing campaigns and measuring results. This holistic approach ensures that students have a complete toolkit for success. The book shows how to create detailed customer personas, segment audiences effectively, and tailor messaging to meet specific needs. It introduces students to the latest trends and tools in digital marketing, including the use of AI and machine learning for personalization, the rise of customer experience (CX) as a key differentiator and the growing importance of omnichannel strategies. It also delves into the ethical considerations of data-driven marketing, ensuring that readers are equipped to navigate these new challenges responsibly. Data-Driven Marketing Strategy features best-practice tips, checklists and real-world examples that make it easy for readers to apply what they learn. Online resources include Lecturer slides and downloadable templates. This textbook is ideal for upper-level undergraduate students taking modules on Marketing Strategy and Data-Driven Marketing as part of their degrees. Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9781398623637

Titolo
Data-Driven Marketing Strategy (Paperback)
Autore
Kamila Miller
Editore
Kogan Page Ltd, London
Anno di pubblicazione
2026
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1398623636
ISBN 13
9781398623637

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 44,18EUR 44,18
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