Data-Driven Problem-Solving in International Business Communication

Alexander Zielonka

ISBN 10: 3631674457 / ISBN 13: 9783631674451

Editore: Peter Lang Jul 2017, 2017

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This item is printed on demand - it takes 3-4 days longer - Neuware -This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine. 282 pp. Englisch, Deutsch. Codice articolo 9783631674451

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Titolo: Data-Driven Problem-Solving in International...

Casa editrice: Peter Lang Jul 2017

Data di pubblicazione: 2017

Legatura: Buch

Condizione: Neu