Data Engineering for Data-Driven Marketing

Balamurugan Baluswamy (u. a.)

ISBN 10: 1836623275 / ISBN 13: 9781836623274

Editore: Emerald Publishing Limited, 2025

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Data Engineering for Data-Driven Marketing | Balamurugan Baluswamy (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Emerald Publishing Limited | EAN 9781836623274 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Codice articolo 132525838

Dati bibliografici

• Titolo: Data Engineering for Data-Driven Marketing
• Editore: Emerald Publishing Limited
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1836623275
• ISBN 13: 9781836623274
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 159 L x 237 A x 21 P (millimetri) 159 millimetri di larghezza per 237 millimetri di altezza per 21 millimetri di profondità
• Peso: 514 grammi
• Cataloghi dei venditori:
  • Bücher

Descrizione articolo

Riassunto

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.