Data Engineering for Data-Driven Marketing (Hardcover)

Veena Grover

ISBN 10: 1836623275 / ISBN 13: 9781836623274

Editore: Emerald Publishing Limited, Bingley, 2025

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Hardcover. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Codice articolo 9781836623274

Dati bibliografici

• Titolo: Data Engineering for Data-Driven Marketing (Hardcover)
• Editore: Emerald Publishing Limited, Bingley
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1836623275
• ISBN 13: 9781836623274
• Rilegatura: Hardcover
• Condizione: new

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Riassunto

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.