Data Engineering for Data-driven Marketing

Balusamy, Balamurugan (Editor)/ Grover, Veena (Editor)/ Nallakaruppan, M. K. (Editor)/ Rajasekaran, Vijay Anand (Editor)

ISBN 10: 1836623275 / ISBN 13: 9781836623274

Editore: Emerald Group Pub Ltd, 2025

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292 pages. 9.01x5.98x9.00 inches. In Stock.

Codice articolo x-1836623275

Dati bibliografici

• Titolo: Data Engineering for Data-driven Marketing
• Editore: Emerald Group Pub Ltd
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1836623275
• ISBN 13: 9781836623274
• Rilegatura: Hardcover
• Condizione: Brand New
• Peso: 0,45 chilogrammi

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Riassunto

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.