Data Modeling Essentials, Third Edition provides expert tutelage for data modelers, business analysts and systems designers at all levels. Beginning with the basics, this book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. The third edition of this popular book retains its distinctive hallmarks of readability and usefulness, but has been given significantly expanded coverage and reorganized for greater reader comprehension. Authored by two leaders in the field, Data Modeling Essentials, Third Edition is the ideal reference for professionals and students looking for a real-world perspective.

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Graeme C. Simsion has over 25 years experience in information systems as a DBA, data modeling consultant, business systems designer, manager, and researcher. He is a regular presenter at industry and academic forums, and is currently a Senior Fellow with the Department of Information Systems at the University of Melbourne.

Graham C. Witt is an independent consultant with over 30 years of experience in assisting enterprises to acquire relevant and effective IT solutions. His clients include major banks and other financial institutions; businesses in the insurance, utilities, transport and telecommunications sectors; and a wide variety of government agencies. A former guest lecturer on Database Systems at University of Melbourne, he is a frequent presenter at international data management conferences.

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