Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

Provost, Foster; Fawcett, Tom

ISBN 10: 1449361323 / ISBN 13: 9781449361327

Editore: O'Reilly Media, 2013

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Softcover is "acceptable" due to heavy highlighting in the first 40 pages. Remainder of pages appear unmarked. Spine is tight with light reading crease. Covers are clean and crisp. Ships FAST! "Acceptable" but good reading copy. Codice articolo 2503050008

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Titolo: Data Science for Business: What You Need to ...

Casa editrice: O'Reilly Media

Data di pubblicazione: 2013

Legatura: paperback

Condizione: Fair

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Riassunto:

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.

• Understand how data science fits in your organization--and how you can use it for competitive advantage
• Treat data as a business asset that requires careful investment if you're to gain real value
• Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
• Learn general concepts for actually extracting knowledge from data
• Apply data science principles when interviewing data science job candidates

Informazioni sull?autore:

Foster Provost is Professor and NEC Faculty Fellow at the NYU Stern School of Business, where he teaches in the MBA, Business Analytics, and Data Science programs. Former Editor-in-Chief for the journal Machine Learning, Professor Provost has co-founded several successful companies focusing on data science for marketing.

Tom Fawcett holds a Ph.D. in machine learning and has worked in industry R&D for more than two decades for companies such as GTE Laboratories, NYNEX/Verizon Labs, and HP Labs. His published work has become standard reading in data science both on methodology (evaluating data mining results) and on applications (fraud detection and spam filtering).