Data Visualization and Storytelling with Tableau

Tableau, one of the most widely used visualization tools, helps in illustrating the ideas of data visualization and storytelling. Through Tableau’s Data Visualization and Storytelling feature, aspiring data scientists and analysts can develop their visual analytics skills and use them in both academic and business contexts.

Data Visualization and Storytelling with Tableau enables budding data analysts and data scientists to develop and sharpen their skills in the field of visual analytics and apply them in business scenarios as well as in academic context. This book approaches the Data Visualization workflow from a practical point of view, emphasizing the steps involved and the outcomes attained. A major focus of this book is the application and deployment of real-time case studies. Later chapters in this book provide comprehensive coverage for advanced topics such as data storytelling, data insights, color selection in graphs, publishing in tableau public, and misleading visualizations. Thus, this book emphasizes the need to visually examine and evaluate data through stories and interactive dashboards that are made up of appropriate graphs and charts. The case studies covered in this book are a natural extension of the visualization topics that are covered in each chapter. The intention is to empower readers to generate various dashboards, stories, graphs, charts, and maps to visualize and analyze data and support decision-making in business. Advanced charts that are pertinent to project management operations are also thoroughly explored, including comparison charts, distribution charts, composition charts, and maps. All these concepts will lay a solid foundation for data visualization applications in the minds of readers.

This book is meant for data analysts, computer scientists/engineers, and industry professionals who are interested in creating different types of visualization graphs for a given data problem and drawing interesting insights from the plotted trends in order to make better business decisions in the future.

Features:

• Introduces the world of Business Intelligence to readers through visualizations in Tableau.
• Discusses the need and relevance of each business graph with the help of a corresponding real-time case study.
• Explores the art of picking a suitable graph with an appropriate color scheme for a given scenario.
• Establishes the process of gaining relevant insights from the analysis of visualizations created.
• Provides guidance in creating innovative dashboards and driving the readers through the process of innovative storytelling with data in Tableau.
• Implements the concept of Exploratory Data Analysis (EDA) in Tableau.

Dr. Mamta Mittal is working as Associate Professor and Programme Anchor for Data Analytics and Data Science at Delhi Skill and Entrepreneur University, New Delhi (under the Government of NCT Delhi). She has received a PhD in Computer Science and Engineering from Thapar University, Patiala; a MTech (Honors) in Computer Science & Engineering from YMCA, Faridabad; and a BTech in Computer Science & Engineering from Kurukshetra University, Kurukshetra. She has been teaching for the last 21 years with an emphasis on Data Mining, Machine Learning, DBMS, and Data Structure. Dr. Mittal is a lifetime member of CSI and has published more than 110 research papers in SCI, SCIE, and Scopus‑indexed journals. She holds five patents and two copyrights in the area of artificial intelligence, IoT, and deep learning. Dr. Mittal is working on the DST‑approved project “Development of IoT based hybrid navigation module for midsized autonomous vehicles” with a research grant of 25 lakhs. Currently, she is guiding PhD scholars in the field of Machine Learning and Deep Learning. She is the editor of the book series Edge AI in Future Computing with CRC Press, Taylor & Francis, USA.

Mrs. Nidhi Grover Raheja is actively working as a Technical Trainer in the domains of Python Programming, Data Analytics, and Visualization Tools. She is currently associated as Guest Faculty in the Data Analytics Department, Bhai Parmanand DSEU Shakarpur Campus‑II, New Delhi (under Govt. of NCT Delhi). She has over a decade of experience and is associated with numerous reputed educational and training institutions in the role of Technical Trainer and Guest Lecturer. She qualified UGC‑NET (Lectureship) and GATE in Computer Science. After completing her MCA from GGSIPU, Delhi, she accomplished MTech (CSE) from DCRUST, Sonipat, with distinction. Her interest areas include Python programming with machine learning, deep learning, natural language processing, statistical analysis, and visualization tools, including Tableau and Microsoft Power BI. She not only endeavors to train students with an experiential learning approach but also continuously tries to shape up their careers with the best of skills and knowledge as per standards.