The Data Webhouse Toolkit

Lingua: inglese

Editore: Wiley, 2000

0471376809 / 9780471376804

Da: Library House Internet Sales, Grand Rapids, OH, U.S.A.Library House Internet Sales

Venditore con 4 stelle

Venditore AbeBooks dal 3 febbraio 2014

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Condizione: Usato - Buono

EUR 4,62

EUR 6,27 spedizione 
Spedito in U.S.A.

Quantità: 1 disponibile

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Descrizione dell’articolo da parte del venditore

"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website provides updates on Webhouse technologies and techniques, as well as links to related sites and resources. Piece(s) of the spine missing. Due to age and/or environmental conditions, the pages of this book have darkened. Please note the image in this listing is a stock photo and may not match the covers of the actual item.…

Codice articolo 123738411

Titolo
The Data Webhouse Toolkit
Autore
Ralph Kimball, Richard Merz
Editore
Wiley
Anno di pubblicazione
2000
Condizione
Good
Sovraccoperta
No Jacket
Tipo di libro
Book
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0471376809
ISBN 13
9780471376804

Library House Internet Sales

Grand Rapids, OH, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 3 febbraio 2014

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 5 a 14 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 6,27EUR 10,32
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Informazioni sull’azienda del venditore

Library House Books and Art

24164 Front St.
Grand Rapids, OH U.S.A. 43522