Decision to Patronage: Case of Furniture Store | Influence of Life Style, Shopping Orientation and Store Image. Questo articolo non è disponibile.Decision to Patronage: Case of Furniture Store | Influence of Life Style, Shopping Orientation and Store Image

Furniture plays an important role in satisfying the social needs of the family. Home is not only a physical state but also includes the net of social relations for family members, friends and neighbors. The home also indicates the identity of the person, reflecting his or her lifestyle and personal values. Furniture represents the changeable part of the home and it helps the individual to express his or her personality and feelings. Through furniture, the family can also express their social status and associated it with memories and experiences of their childhood. In general, furniture plays a very stable and essential role in our lives. Therefore, this book will present a research on the factors influencing patronage of the furniture consumer.

Dr Nik Maheran Nik Muhammad is an Assoc. Professor of Finance at Universiti Teknologi MARA, Kelantan, Malaysia. Yasmin Hassan is an Assoc. Professor of Marketing at Universiti Teknologi Mara, Kelantan, Malaysia Hatinah Abu Bakar is a lecturer of Marketing at Universiti Teknologi Mara, Kelantan, Malaysia.