The Definitive Guide to Strategic Content Marketing

Lingua: inglese

Editore: Kogan Page Ltd, GB, 2018

0749482222 / 9780749482220

Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

Venditore con 5 stelle

Venditore AbeBooks dal 20 giugno 2025

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Descrizione dell’articolo da parte del venditore

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.…

Codice articolo LU-9780749482220

Titolo
The Definitive Guide to Strategic Content Marketing
Autore
Justin Kirby, Lazar Dzamic
Editore
Kogan Page Ltd, GB
Anno di pubblicazione
2018
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0749482222
ISBN 13
9780749482220
Peso dell'articolo
440 grammi

Rarewaves USA United

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 30 a 30 giorni lavorativiDa 14 a 14 giorni lavorativi
Primo articoloEUR 44,58EUR 59,73
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