Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology): A Guide to the Fundamentals for Engineers (Iet Management of Technology)

Patrick Forsyth

ISBN 10: 0863418066 / ISBN 13: 9780863418068

Editore: Institution of Engineering & Technology, 2007

Riguardo questo articolo

200 pages. 8.75x6.00x0.50 inches. In Stock.

Codice articolo x-0863418066

Dati bibliografici

• Titolo: Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology): A Guide to the Fundamentals for Engineers (Iet Management of Technology)
• Editore: Institution of Engineering & Technology
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0863418066
• ISBN 13: 9780863418068
• Rilegatura: Paperback
• Condizione: Brand New
• Peso: 0,34 chilogrammi

Descrizione articolo

Riassunto

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

L'autore

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy.
He the author of many successful business books on the topics of marketing, management
and communications skills. These books include: How to Write Reports and Proposals and
Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way
(Foulsham).