Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)

Patrick Forsyth

ISBN 10: 0863418066 / ISBN 13: 9780863418068

Editore: Institution of Engineering & Technology, 2007

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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs8416018805

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Titolo: Demystifying Marketing: A Guide to the ...

Casa editrice: Institution of Engineering & Technology

Data di pubblicazione: 2007

Legatura: Brossura

Condizione: Very Good

Descrizione articolo

Riassunto:

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

L'autore:

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy.
He the author of many successful business books on the topics of marketing, management
and communications skills. These books include: How to Write Reports and Proposals and
Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way
(Foulsham).