Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)

Patrick Forsyth

ISBN 10: 0863418066 / ISBN 13: 9780863418068

Editore: Institution of Engineering & Technology, 2007

Riguardo questo articolo

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo wbs8416018805

Dati bibliografici

• Titolo: Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)
• Editore: Institution of Engineering & Technology
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0863418066
• ISBN 13: 9780863418068
• Rilegatura: Brossura
• Condizione: Very Good

Descrizione articolo

Riassunto

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

L'autore

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy.
He the author of many successful business books on the topics of marketing, management
and communications skills. These books include: How to Write Reports and Proposals and
Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way
(Foulsham).