Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Butler, David, Tischler, Linda

ISBN 10: 0241198380 / ISBN 13: 9780241198384

Editore: Portfolio Penguin, 2016

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Codice articolo M00241198380-V

Dati bibliografici

• Titolo: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
• Editore: Portfolio Penguin
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 0241198380
• ISBN 13: 9780241198384
• Rilegatura: Brossura
• Condizione: very good

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Riassunto

Design to Grow, 9780241198384

Informazioni sull?autore

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.

Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.