Design: The Definitive Directory of Modern Design is a dynamic and comprehensive guide to the subject. Global in scope, this book includes architecture, industrial design, furniture, fashion, cars, clothing, graphics, consumer products, signs and much more -- all complemented by 300 color photographs. There are also up-to-date profiles of the innovators and visionaries past and present whose achievements have forever changed the way we view ourselves and the world.

A series of essays outlines the role of design in modern cultural history and includes Terence Conran's definition of design. The main section of the book is an A-Z directory of the most influential people, products and processes of the past and present centuries and includes biographies of leading designers. The authors also share their personal views on today's newest achievers.

Among the topics examined:

Art, industry and the beginnings of design
The consumer age and mass consumption
The craft ideal of old values
The Modern movement and the romance of the machine
America of the thirties
Italy since the fifties
Symbolism, the language of objects and consumer psychology
Postmodern design, and looking to the future.

Up to date, provocative and completely original, Design will be a sourcebook for professional designers, an essential guide for students of design, and a revelation for general readers hungry for information about design and designers.

Highlights:

100-page A-Z directory for easy look-up
300 full-color illustrations with detailed captions
Biographies of designers past and present
Corporate histories and product appraisals
The influence of management, cultural and social theories
Michelin-style ratings of today's up-and-coming designers
Brand identity and assessing brand value
The newest types and categories of design.

The featured subjects include, among many others:

Bauhaus
IBM
Sony
Benetton
iPod
Tom Wolfe
Charles Eames
Italy's Autostrade
Victorinox
Eric Gill
Philippe Starck
Vogue
Ferrari
Porsche
Walt Disney
Frank Lloyd Wright.

Informazioni sull?autore

Stephen Bayley is a regular contributor to art and design magazines. He lectures worldwide, is frequently interviewed and quoted by the media, and judges international design competitions.

Sir Terence Conran is one of the world's leading designers, furniture makers and retailers. His architecture and design practice is responsible for prestigious projects around the world. His books, including the ground-breaking The House Book, have sold more than 20 million copies worldwide.

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