Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

Best, Kathryn

ISBN 10: 2940373124 / ISBN 13: 9782940373123

Editore: AVA Publishing, 2006

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Codice articolo M02940373124-V

Dati bibliografici

• Titolo: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
• Editore: AVA Publishing
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 2940373124
• ISBN 13: 9782940373123
• Rilegatura: Brossura
• Condizione: very good

Descrizione articolo

Riassunto

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes.

 

This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

 

Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. 

Informazioni sull?autore

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathryns current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.