Titolo: Design Als Rhetorik : Grundlagen, Positionen, Fallstudien -Language: german
Editore: Birkh�user
Data di pubblicazione: 2008
Lingua: Tedesco
ISBN 10: 3764383453
ISBN 13: 9783764383459
Rilegatura: Rilegato
Condizione: As New

Descrizione articolo

Riassunto

Auf welche Art wirkt und �berzeugt Design? Was wissen GestalterInnen von den Regeln, die sie, teilweise unbewusst, anwenden? Die zeitgen�ssische Designforschung entwickelt zunehmend ein Interesse an den rhetorischen Mechanismen der Design-Praxis.

Der vorliegende Sammelband stellt die klassische Kommunikationslehre der Rhetorik als eine neue und umfassende Metatheorie des Designs vor. Sie betrifft prinzipiell alle Bereiche heutigen Designs – vom Grafik-Design �ber die Architektur bis zur Interfacegestaltung.

"Design als Rhetorik" f�hrt drei Bereiche zusammen: Das Buch stellt die historisch relevanten Texte vor und bildet als Positionsbestimmung die kontroverse zeitgen�ssische Diskussion ab. Zudem versammelt es in Fallstudien Beitr�ge zu den wichtigsten Forschungsfeldern wie etwa „Interaktive Rhetorik", „Rhetorik Design und Gender", „Rhetorik des World Wide Web".

Informazioni sugli autori

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Bern University of the Arts

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Hochschule der K�nste Bern

Prof. Dr. Gesche Joost, Universität der Künste Berlin

Prof. Arne Scheuermann, Bern University of the Arts

Prof. Dr. Gesche Joost, Universität der Künste Berlin

Prof. Arne Scheuermann, Hochschule der Künste Bern

Gesche Joost arbeitet als Senior Research Scientist an den Deutsche Telekom Laboratories in Berlin im Bereich Usability und Interaction Design.

Arne Scheuermann ist Professor f�r Designtheorie an der Hochschule der K�nste Bern; er leitet dort den Forschungsschwerpunkt Kommunikationsdesign.

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