Designing and Managing a Research Project : A Business Student's Guide

Polonsky, Michael J., Waller, David S.

ISBN 10: 0761922490 / ISBN 13: 9780761922490

Editore: SAGE Publications, Incorporated, 2004

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP77164615

Riassunto:

Designing and Managing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations", "Undertaking the Research", and "Communicating the Results", which present a logical flow for the research project.  A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. 

Informazioni sugli autori:

Michael Jay Polonsky is an Alfred Deakin Professor and Chair in the Department of Marketing in Deakin Business School. He received his PhD from the Australian Catholic University in 1999. Michael has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. He specialises in teaching business marketing, marketing strategy, and environmental marketing. His research focuses on blood donation, environmental, social and ethical issues in marketing and management, and stakeholder theory. He has published over 135 journal articles in over 70 different academic journals, as well as published numerous conference papers and book chapters.

 

David S. Waller (Ph.D) is a Senior Lecturer in Marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, including the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, and Journal of Business Ethics, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

Dati bibliografici

Titolo: Designing and Managing a Research Project : ...
Casa editrice: SAGE Publications, Incorporated
Data di pubblicazione: 2004
Legatura: Brossura
Condizione: Very Good
Edizione: 1 Edition.