Destination Brands: Managing Place Reputation(Chinese Edition)

[ YING ] MO GEN ( Nigel Morgan ) . [ YING ] PU LI CHA DE ( Annette Pritchard ) . [ YING ] PU RUI DING ( Roger Pride ) BIAN HU ZHI YI . ZHOU CHUN YAN . ZHANG YUN YAO YI

ISBN 10: 7503248556 / ISBN 13: 9787503248559

Editore: China Tourism Press, 2014

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Paperback. Pub Date :2014-01-01 Pages: 359 Language: Chinese Publisher: China Tourism Press Renditions classic new form of tourism destination brand: regional reputation management is the first book about the destination brand for destination brand research gradual rise in recent years in Western academia has an important impact. Destination Brand: reputation management area brings together the insights of experts and scholars. consultants and managers from universities. government department. Codice articolo BX043529

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Titolo: Destination Brands: Managing Place ...

Casa editrice: China Tourism Press

Data di pubblicazione: 2014

Legatura: paperback

Condizione: New

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Paperback. Pub Date :2014-01-01 359 Chinese China Tourism Press Renditions classic new form of tourism destination regional reputation management is the first book about the destination brand for destination brand research gradual rise in recent years in Western academia has an important impact. Destination reputation management area brings together the insights of experts and scholars. consultants and managers from universities. government departments. marketing consultancy and creative design agencies from different angles explored between tourism and local brands relationship. The book is divided into three The first part outlines the relationship from a theoretical point of tourism. local identity. brand and reputation among local; second part discusses the nine key challenges facing destination brand management; Part thre...