Destination Management and Marketing: Breakthroughs in Research and Practice

Information Resources Management Association (Editor)

ISBN 10: 1799824691 / ISBN 13: 9781799824695

Editore: Business Science Reference, 2020

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1214 pages. 11.00x8.50x3.07 inches. In Stock.

Codice articolo 1799824691

Dati bibliografici

• Titolo: Destination Management and Marketing: Breakthroughs in Research and Practice
• Editore: Business Science Reference
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1799824691
• ISBN 13: 9781799824695
• Rilegatura: Hardcover
• Condizione: Brand New

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Riassunto

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive twoway relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.