Destination Marketing : Essentials

Pike, Steven

ISBN 10: 1138912905 / ISBN 13: 9781138912908

Editore: Taylor & Francis Group, 2015

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 53138613-20

Riassunto:

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

• new slimline 15-chapter structure
• new chapters on Destination Competitiveness and Technology
• new and updated case studies throughout, including emerging markets
• new content on social media marketing in destination marketing organisations and sustainable destination marketing
• additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Informazioni sull?autore:

Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.

Dati bibliografici

Titolo: Destination Marketing : Essentials
Casa editrice: Taylor & Francis Group
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: Very Good
Edizione: seconda edizione