Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo W01A-02107

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Titolo: Developing Business Strategies (Wiley Series...

Casa editrice: Wiley

Data di pubblicazione: 1988

Legatura: Rilegato

Condizione: Very Good

Condizione sovraccoperta: sovraccoperta

Edizione: seconda edizione

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Riassunto:

This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).

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Developing Business Strategies (Wiley Series on Marketing Management)

Aaker, David A.

Usato - Rilegato

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