Basics Fashion Design: Developing a Collection guides the reader through the process of developing a collection, from initial research through to final presentation. Fashion collections vary depending on market level, product type, season, customer and retail outlets. Basics Fashion Design: Developing a Collection teaches the process from initial design ideas through development of product to the final outcome and its ultimate exhibition and sale, and includes an overview of fashion collections through the eyes of prominent fashion journalists.

L'autore

Elinor Renfrew worked in fashion education for over 15 years, lecturing worldwide. She is currently the course director at Kingston University in London. An expert in childrenswear and womenswear, Elinor launched her own label before working for companies such as Babygro and the William Baird group.

Colin Renfrew has over 25 years' experience in fashion education and is the Dean of the School of Design and Technology at The London College of Fashion. Colin has represented the London College of Fashion at British Fashion Council events in China and Russia as well as working in partnership with a university in Sri Lanka.

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