Development Of Shopee's Competitive Strategy (Paperback)

Lingua: inglese

Editore: Independently Published, 2024

9798327866584

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

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Paperback. Dr. Alfredo Tutuhatunewa, ST., MT.Development of Shopee's Competitive StrategyWith A Multidimensional Scaling and SWOT ApproachIn the ever-evolving landscape of e-commerce, where competition is fierce and consumer preferences are dynamic, businesses must constantly adapt and innovate to stay ahead. Shopee, a leading e-commerce platform in Southeast Asia, is no exception. This book delves into the intricacies of Shopee's competitive strategy, employing a multidimensional scaling (MDS) and SWOT analysis approach to uncover the secrets behind its success.Through meticulous research and analysis, the author examines Shopee's positioning in the market, identifying its key strengths and weaknesses. By understanding how consumers perceive Shopee in relation to its competitors, the book reveals the attributes that set Shopee apart and contribute to its dominant market share. The SWOT analysis further explores the internal and external factors that shape Shopee's strategic landscape, providing valuable insights into the opportunities and threats it faces.This book is an essential read for anyone interested in the dynamic world of e-commerce, offering a comprehensive understanding of Shopee's competitive strategy and the tools and techniques used to analyze and enhance its market position. Whether you are a business professional, researcher, or simply curious about the inner workings of a successful e-commerce platform, this book will equip you with valuable knowledge and insights. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Codice articolo 9798327866584

Titolo
Development Of Shopee's Competitive Strategy (Paperback)
Autore
Alfredo Tutuhatunewa
Editore
Independently Published
Anno di pubblicazione
2024
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798327866584

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 44,34EUR 44,34
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