A Development Strategy for Hybrid Products The Case of the Japanese Animation Industry

Lingua: inglese

Editore: Springer, 2021

9811643520 / 9789811643521

Da: Home-set, Mannheim, GermaniaHome-set

Venditore con 5 stelle

Venditore AbeBooks dal 13 aprile 2026

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EUR 147,11

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Descrizione dell’articolo da parte del venditore

This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied. The study was conducted in two stages. The first stage was to determine the engineers' (animators') perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the "adaptive engineer," who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies. Sprache: Englisch Gewicht in Gramm: 390.…

Titolo
A Development Strategy for Hybrid Products The Case of the Japanese Animation Industry
Autore
Takeyasu Ichikohji
Editore
Springer
Anno di pubblicazione
2021
Condizione
Neu
Rilegatura
Gebundene Ausgabe
Lingua
inglese
ISBN 10
9811643520
ISBN 13
9789811643521
Peso dell'articolo
390 grammi

Home-set

Mannheim, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 13 aprile 2026

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 10 a 12 giorni lavorativiDa 8 a 10 giorni lavorativi
Primo articoloEUR 49,90EUR 75,00
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