The Deviant's Advantage: How Fringe Ideas Create Mass Markets. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Crown Business, 2002
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Codice articolo G0609609580I3N00
- Titolo
- The Deviant's Advantage: How Fringe Ideas Create Mass Markets
- Autore
- Ryan Mathews; Watts Wacker
- Editore
- Crown Business
- Anno di pubblicazione
- 2002
- Condizione
- Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0609609580
- ISBN 13
- 9780609609583
- Peso dell'articolo
- 1,3 libbre
Two modern-day futurists explore the ways in which innovative ideas from the fringe of business promote mainstream profitability, demonstrating how hot new ideas move from that fringe through such states as The Edge, Realm of the Cool, The Next Big Thing, The Mainstream, and beyond. 30,000 first printing.
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Informazioni sull’autore
RYAN MATHEWS is a futurist and principal of FirstMatter, a trend-watching consulting firm. Hailed as one of the few true philosophers in modern business, Mathews has been profiled in publications from Fast Company to Wired. He is a coauthor of the bestselling The Myth of Excellence and lives in Detroit, Michigan.
WATTS WACKER, also a futurist and principal of FirstMatter, has been profiled in such publications as Fast Company and Forbes and was called one of the 50 smartest people in the business world by the Financial Times. He is a coauthor of The 500-Year Delta and The Visionarys Handbook. He lives in Westport, Connecticut.
WATTS WACKER, also a futurist and principal of FirstMatter, has been profiled in such publications as Fast Company and Forbes and was called one of the 50 smartest people in the business world by the Financial Times. He is a coauthor of The 500-Year Delta and The Visionarys Handbook. He lives in Westport, Connecticut.
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