Dictionary of Retailing and Merchandising (National Retail Federation)

Jerry M. Rosenberg

ISBN 10: 047111023X / ISBN 13: 9780471110231

Editore: Wiley, 1995

Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G047111023XI3N01

Riassunto:

Defines more than four thousand words, terms, and phrases related to marketing, advertising, wholesaling, direct marketing, and buying

Informazioni sull?autore: JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Marketing and Advertising, the Dictionary of Business and Management, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

Dati bibliografici

Titolo: Dictionary of Retailing and Merchandising (...
Casa editrice: Wiley
Data di pubblicazione: 1995
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket