Digital Branding: How to Successfully Build and Measure a Brand Online

Daniel Rowles

ISBN 10: 139861842X / ISBN 13: 9781398618428

Editore: Kogan Page Ltd, 2025

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Codice articolo B9781398618428

Dati bibliografici

• Titolo: Digital Branding: How to Successfully Build and Measure a Brand Online
• Editore: Kogan Page Ltd
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 139861842X
• ISBN 13: 9781398618428
• Rilegatura: Paperback / softback
• Edizione: quarta edizione
• Condizione: New
• Peso: 372 grammi

Descrizione articolo

Riassunto

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

Informazioni sull?autore

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.