Digital Marketing : Communicating, Selling and Connecting
Hofacker, Charles F.
ISBN 10: 1788115341 ISBN 13: 9781788115346
Editore: Edward Elgar Publishing, 2018
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Codice articolo 32955973-n
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Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.
Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.
Key Features:
- In-depth introductions to the foundations and basic operating principles of digital marketing
- Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer
- Chapters on service technology and visual design, for a deeper understanding of digital marketing
- Coverage of digital marketing in both B2B and B2C contexts
- Discussion of legal and ethical aspects of digital marketing
- Discussion questions in each chapter to promote engagement with the material and deepen student understanding.
Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.
Informazioni sull?autore: Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, US
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Titolo: Digital Marketing : Communicating, Selling ...
Casa editrice: Edward Elgar Publishing
Data di pubblicazione: 2018
Legatura: Rilegato
Condizione: New
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Hardcover. Condizione: new. Hardcover. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781788115346
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Digital Marketing
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Hardback. Condizione: New. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Codice articolo LU-9781788115346
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ISBN 10: 1788115341
ISBN 13: 9781788115346
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