Digital Transformation in Business Theory/Practice
Meydanoglu, Ela Sibel Bayrak (EDT); Klein, Müge (EDT); Öztürk, Riza (EDT); Bartholomäus, Natalie (EDT)
ISBN 10: 3631817185 ISBN 13: 9783631817186
Editore: Peter Lang, 2020
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Unread book in perfect condition. Codice articolo 41139452
Riassunto:
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
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Titolo: Digital Transformation in Business Theory/...
Casa editrice: Peter Lang
Data di pubblicazione: 2020
Legatura: Rilegato
Condizione: As New