Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

Wilken, Peter

ISBN 10: 1772562440 / ISBN 13: 9781772562446

Editore: Post Hypnotic Press Inc., 2019

Codice articolo 26400561573

Riassunto:

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.

Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

Informazioni sull?autore: A global gypsy, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded the consulting business Dolphin Brand Strategy and the biofuel company BioCube. He now lives in Vancouver with his wife Regina and three sons.

Dati bibliografici

Titolo: Dim Sum Strategy: Bite-Sized Tools to Build ...
Casa editrice: Post Hypnotic Press Inc.
Data di pubblicazione: 2019
Legatura: Brossura
Condizione: New
Edizione: seconda edizione