The Discourse of Advertising

Guy Cook

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Lingua: inglese

Editore: Routledge, 1992

0415041716 / 9780415041713

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.

Codice articolo CIN0415041716G

Titolo
The Discourse of Advertising
Autore
Guy Cook
Editore
Routledge
Anno di pubblicazione
1992
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0415041716
ISBN 13
9780415041713

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,77
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